Chermayeff & Geismar
Lecture by Ivan Chermayeff
Sponsored by the Graphic Design Department, Philadelphia College of Art, 1986
The letters "C" and "G" were used to communicate the different functions of Chermayeff & Geismar. Chermayeff, more of the artist, was treated as a work by hand, whereas Geismar, the master of corporate identity, was treated as an abstract symbol integrated with geometry.
Sponsored by the Graphic Design Department, Philadelphia College of Art, 1986
The letters "C" and "G" were used to communicate the different functions of Chermayeff & Geismar. Chermayeff, more of the artist, was treated as a work by hand, whereas Geismar, the master of corporate identity, was treated as an abstract symbol integrated with geometry.